Assistant Professor of Management Denise Kleinrichert comments on Disney's decision to merge financial and sustainability roles into the job of one top executive. The company's CFO, Jay Rasulo, now oversees its corporate social responsibility and sustainability initiatives.

"It gives higher visibility to the role of sustainability," says Denise Kleinrichert, a professor at San Francisco State University's Center for Ethical and Sustainable Business. "It raises the level of importance of sustainability instead of just being seen as, you know, a bunch of tree-huggers." CNN Money, 01/16/2013