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Marketing Automation: Mindless or Mindful?

News + Events : Marketing Automation: Mindless or Mindful?

Event
Marketing Automation: Mindless or Mindful?
Date
Tuesday, April 23, 2013
Time
6:30pm - 8:30pm
Address
SPUR, 654 Mission, San Francisco 94105-4015
Detail

Join the SFAMA and your fellow marketers for another great evening of discussion and discovery, and a lively panel debate with Bay Area leaders in marketing technology.

Marketing automation doesn’t have to be the “big bad evil” of simply serving automatic messages to your prospects and customers hoping something will stick.

But it’s not an instant fix for your campaigns gone awry, either.

Effective use of marketing automation technologies takes a strategic, thoughtful approach, just like all of your other marketing tools and activities.

With the right strategy, it can help you create marketing campaigns your customers will actually appreciate and react to.

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