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Ethical Issues in Marketing and Pricing

News + Events : Ethical Issues in Marketing and Pricing

Ethical Issues in Marketing and Pricing
Monday, November 5, 2012
5:30pm - 6:30pm
SF State Downtown Campus, 835 Market St, DTC 597


  • John O’Meara, Director of Strategic Initiatives, University of San Francisco, School of Management
  • Mark Stiving, Ph.D., M.B.A.

John O’Meara is a west coast product with an undergraduate degree from the University of San Francisco and a Masters from UCLA. Upon graduation he began his marketing career as brand manager for Hunt-Wesson where he led the successful launch of America’s #1 microwave popcorn, Orville Redenbacher’s. He subsequently transitioned to agency life where he managed the advertising for industry leaders such as Honda, Hilton and Nestle. His work has been recognized with multiple creative awards; including Clio, Effie, Belding and London International Awards. In 1993, Young & Rubicam whisked John away from Los Angeles and returned him to his San Francisco roots. As Account Managing Director he spearheaded the development of the award-winning “Talking Cars” campaign for Chevron U.S.A.

John O'Meara brought over 25 years of professional experience in international advertising, branding and design to his position as instructor and director of strategic initiatives for USF's School of Management.

Over the course of his career he has contributed to the success of many F500 brands while holding leadership roles at Young & Rubicam Advertising, Landor Associates and Anthem Worldwide. Currently John is focusing his efforts on educating the next generation of marketers at USF while continuing to provide strategic consulting services to Bay Area businesses and non-profit organizations.

A recognized pricing expert, Mark Stiving helps companies boost revenue and profit. Start-up or seasoned enterprise, all businesses benefit from Mark’s value based pricing strategies to capture their true worth. With over 15 years of experience in price segmentation, pricing product portfolios and visionary pricing, Mark’s analytical skills provide specific direction—and attain quantifiable results. Mark enjoys speaking to pricing professionals and executives at major conferences for the Professional Pricing Society, International Quality and Productivity Center (IQPC), American Marketing Association, Consumer Electronics Design and Installation Association (CEDIA), Marketing Science and other professional settings. Mark has consulted with Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, small businesses and new ventures. He currently works full time developing and implementing pricing strategies at Maxim Integrated Products. Mark’s book, Impact Pricing: Your Blueprint for Driving Profits (EP Press 2011), is a highly readable and practical manual applicable for pro or novice. Now available at Amazon, Other articles appeared in the Journal of Consumer Research, Management Science, and the Journal of Commerce. Mark shares his knowledge and latest thoughts on pricing at and pithy insights on Twitter @MarkStiving.

Mark earned a BSEE at The Ohio State University, an MBA at Santa Clara University, and a Ph.D. in Marketing at U.C. Berkeley.

For complete information and special events, see Business Ethics Week 2012

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