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Brenda Mak
Associate Professor, Information Systems

Directory : Faculty : Brenda Mak

Brenda Mak

Associate Professor, Information Systems

Professor Mak received the M.S. in industrial administration degree from Carnegie Mellon University, the M.S. in statistics and Ph.D. in business from Northwestern University.

Professor Mak’s research interests include data mining, neural networks, rough sets, genetic algorithms, knowledge modeling, computer art, and effect of technology adoption on employee retention.

Professor Mak has published in the European Journal of Operational Research, Information & Management, Information Processing & Management, Computers & Graphics, IEEE Transactions on Systems, Man, and Cybernetics, and others.

Contact Information

Email: bmak@sfsu.edu

Website:http://online.sfsu.edu/~bmak

Office Hours: TTH 12:30-2:30;and by appt.

Phone: 405-0595

Department: Information Systems

Location: SCI 345

Education

• PhD in Business (1991), Northwestern University
• MS in Statistics (1989), Northwestern University
• MS in Industrial Administration (1986), Carnegie Mellon University

Intellectual Contributions

• A Model of Attitudes toward the Acceptance of Mobile Phone Use in Public Places (2009)

• A Multinational Study of Attitudes about Mobile Phone Use in Social Settings (2008)

• A New Look at the Antecedents and Consequences of Relationship Quality at the Hotel Service Environment (2007)

• Employees' Perceptions of Organizational Trust and Service Climate: A Structural Model Combining Their Effects on Employee Satisfaction (2007)

• A Model of Customer Satisfaction and Retention for Hotels, Journal of Quality Assurance in Hospitality & Tourism (2006)

• Mobile Phone Use in Social Setting: A Multinational Study (2006)

• Employees’ Perceptions of Organizational Trust and Service Climate: A Structural Model Combining their Effects on Employee Satisfaction (2006)

• Genetic algorithms in logic tree decision making (2006)

• The Relationship of Perceived Organizational Innovativeness (PORGI) on IS&T Employee Continuance: A LISREL model (2005)

• Model of Service Quality: Customer Loyalty for Hotels (2005)

• The Affects of Diffusion of Technology Innovation on Burnout (2004)

• A logic-based approach to rule induction in expert systems (2003)

• A Conceptual Framework and Belief-Function Approach to Assessing Overall Information Quality (2003)

• A Diffusion Model for Computer Art in Education (2003)

• Diffusion and IS Staff Burnout (2002)

• Rule Extraction from Expert Heuristics: A Comparative Study of Rough Sets with Neural Networks and ID3 (2002)

• Learning Art with Computers — A LISREL Model (2001)

• A Confirmatory Factor Analysis of IS Employee Motivation and Retention (2001)

• “Demographically-based Agents That Assist Users in Document Selection on the WWW (2000)

• A Genetic Synthesis of Neural Networks for Product Entry Decisions (1999)

• Computer Graphics For Art Creation: Cultural Biases Against Its Acceptance In Education (1999)

• Behavioral Aspects of Consultative Systems (1999)

• An Empirical Measure of Element Contribution in Neural Networks (1998)

• Job Security and Retention Factors for IS Employees (1998)

• Neural Networks for Knowledge Synthesis: A Case of New Product Entry (1998)

• A Model to Assess the Behavioral Impacts of Consultative Knowledge Based Systems (1997)

• User Participation in Knowledge-Update of Expert Systems (1997)

• Modeling Experts' Consensual Judgments for New Product Entry Timing (1996)

• Aggregating and Updating Experts' Knowledge: An Experimental Evaluation of Five Classification Techniques (1996)

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