Directory : Faculty : Bruce Robertson
Bruce Robertson
Associate Professor, Marketing
Bruce Robertson joined us in fall 2001 as an assistant professor. He received his Ph.D. from the University of Cincinnati where he taught Internet marketing and marketing strategy.
His research interests include the effects of incorporating new information into existing knowledge structures and how the process affects our perceptions.
In addition, Professor Robertson has worked with the financial services industry at the national level developing research priorities and using social network analysis to help understand sales manager performance.
Professor Robertson brings with him a wide range of professional experience including experience as a commodities broker and a national sales manager.
Contact Information
Email: robertbc@sfsu.edu
Website:http://online.sfsu.edu/~robertbc/
Office Hours: TTH 1115-115, and by Appt.
Phone: 338-6288
Department: Marketing
Location: SCI 373
Education
- PhD (2001), University of Cincinnati
- MBA (1996), University of Toledo
- BBA (1984), University of Toledo
Intellectual Contributions
- Using Market Segmentation to Develop a Large-section Web-Enabled Introductory Marketing Course (2006)
